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Marketing_Brand Marketing Specialist

Company

Red Bull

Location

Taipei City, Taiwan

Type

FULL_TIME

The Brand Specialist works closely with the Brand Manager on understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. They run the day-to-day “brand operations” in the fields of research, advertising, branding, new products and packaging initiatives and brand projects. Together with the Brand Manager, they are the “guardians of the brand”.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

  • Supports the Brand Manager with turning data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans. When focusing on the younger segment of the target group, monitors the consumer's perception about brand and products in social media. Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM aware...

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