Description
At Citizens, we’re so much more than a bank. Behind our products, services, branches, and technology, you’ll find a collaborative group of colleagues from a diverse set of backgrounds and skills. As a Growth Strategist, you will be responsible for delivering marketing strategies and tactics within scope for Credit Cards. You will provide valuable thought partnership to product owners in creating end-to-end marketing strategies, including account acquisition, customer retention and demand generation. Your responsibilities will also include managing a marketing budget within scope and recommending allocations among tactics within business/product line strategies. Most importantly, you’ll feel valued for who you are and supported to achieve what’s important to you, personally and professionally!
As the Growth Strategist for Credit Card, your primary responsibilities are to nurture and build brand equity for Citizens' card offerings using contemporary marke...