Req. Number
SWI-7711

Job Description

Position Overview:


+ The Web Content Specialist is the creative and strategic owner of content on the company’s websites, responsible for delivering exceptional user experiences and high-performing content that drives results.

+ You will own the site’s content strategy, search visibility, and continuous optimization. This position plays a key role in strengthening the brand, boosting e-commerce performance, and fueling overall business growth.

+ The ideal candidate lives at the intersection of persuasive storytelling and data-driven detail. You know how to craft marketing copy that converts humans while structuring data that feeds AI models like Perplexity, Gemini, ChatGPT, and Claude, and the ever-evolving ecosystem of generative and agentic AI.

+ Your goal is to maximize brand visibility, conversions, and growth across the entire digital discovery funnel. You won't just be managin...