The role is responsible for shaping and driving the Pulse Hotels & Resorts’ and its distinct brand portfolio vision, market positioning, and overall marketing strategy. This executive leader oversees all marketing functions, with a strong emphasis on brand building, storytelling, customer experience, and long-term strategic growth. The role ensures that Pulse’s & its sub-brands brand identity, products, and values are consistently communicated across all communication channels and markets, strengthening recognition, loyalty, and revenue performance.

• Develop and own Pulse’s and each sub-brands brand strategy, ensuring clear, differentiated, and compelling brand identities.
• Lead all brand architecture initiatives, including product positioning, messaging frameworks, and brand CID guidelines.
• Oversee market research and insights to guide brand decisions, consumer segmentation, and compet...