Role Summary and Impact

The advertising industry is in the midst of the biggest multi-generational communications shift in history. CMOs and public sector leaders are mastering two critical transformations: delivering a data, technology & AI-powered future, and moving beyond paid advertising. Organizations must shift from interrupting people with ads to engaging people with highly relevant, trust-building experiences.

WPP Media has established The Experience Capability, a transformational offering that sits at the heart of integrated ESOP (Earned, Shared, Owned, Paid) strategies. This capability creates and integrates experiences across Platforms, Applied Innovation, Addressable strategy, Creators, and Creative Excellence to unlock growth for our clients' most pressing business challenges.

We are seeking a Vice President (VP) to lead Innovation on the UK Government account (WPP 650). The core mandate of this role is to drive, systematise, and scale appli...