**Description**

This role will be responsible for driving the global strategy in line with today's consumer journey, focusing on digital acceleration for the brand. This role will develop and execute consumer experiences across all touchpoints in support of the brand launch and brand strategies. This position will collaborate to ensure smooth 360 campaign execution and engaging omnichannel experience for consumers, brand/product awareness and sales.

In partnership with Global Online Technology teams, this role will focus on innovation and technology (internal and partner led) to enable new consumer experience. Working across both new product launches and evergreen activations, this role will focus on delivering a best⁃in⁃class shopping experience for the brand's consumers. Executional excellence on today's digital first consumer journey, and data⁃driven strategies aligned with brand equity, platform relevancy and asset development will be key building blocks.