We are seeking a highly strategic, commercially driven, and entrepreneurial Vice President of E-Commerce to lead and scale the group’s end-to-end digital commerce business, with a strong focus on FMCG. This is a leadership role responsible for defining the e‑commerce vision, driving accelerated growth, and building a best-in‑class omni‑channel experience across owned platforms and third‑party marketplaces.

Responsibilities

• Define and lead the overall e-commerce strategy, including growth roadmap, digital transformation initiatives, and channel expansion.
• Own full P&L responsibility for the e-commerce business, including revenue growth, profitability, and market share.
• Position the organization as a market leader in online FMCG within a highly competitive environment.
• Drive revenue growth, conversion rates, basket size, and customer lifetime value.
• Develop data-driven strategies to improve acquisition, retenti...