Customer Segment Proposition Specialist

Why Join – imagine being part of a team that shapes the future of banking by understanding the needs of our customers. As a Customer Segment Proposition Specialist at OCBC, you’ll play a key role in developing innovative solutions that meet the evolving needs of our customers and deliver customer‑centric propositions that drive business growth.

How you succeed

To succeed in this role, you need a deep understanding of our customers’ needs and preferences, the ability to work closely with stakeholders to gather insights, identify opportunities, and develop targeted propositions that meet the needs of specific customer segments. You will balance business objectives with customer needs and collaborate with teams to bring propositions to life.

What you do

• Conduct market research and analysis to identify customer needs and trends
• Develop customer segment propositions that meet business...