Lead and execute the company’s UA strategy across multiple products, managing large-scale budgets across channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and other relevant platforms.
Manage, coach, and develop a team of UA specialists (under 10 members), ensuring strong execution quality and achievement of performance targets.
Drive user acquisition performance by analyzing KPIs such as CPI, ROAS, act date, and cohort-based metrics across networks, campaigns, and geographies.
Build and maintain strong partnerships with key ad networks and strategic partners.
Regularly review and enhance UA workflows, tools, and processes to improve efficiency and scalability.
Work closely with Product, Monetization, Creative, and Data teams to support overall growth objectives.
Keep up with market dynamics through ongoing research and competitive analysis.