The UK&I Marketing Manager is responsible for defining, driving and executing the marketing strategy across the UK&I, working closely with the UK&I Managing Director and management team to construct the overall strategy of the business and setting the growth direction and priorities (content, assets, activations, etc.) to support country sales strategies and achieve commercial ambitions.
The role ensures that local and European marketing strategies and centrally developed marketing assets are effectively adapted, activated and deployed at UK&I level, taking into account local market dynamics, customer expectations and competitive environments.
Acting as the bridge between the European Marketing team and local business and sales organisation, the UK&I Marketing Manager translates commercial objectives into impactful marketing plans that generate awareness, engagement and qualified leads. The role focuses on marketing planning, ...
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