Strategic Planning & Business Development

• Develop and implement strategies to increase inbound tourism to the Philippines.
• Identify new source markets and build B2B partnerships with overseas travel agents, DMCs, tour operators, and OTAs.
• Attend international travel expos and trade fairs to promote the Philippines as a destination.

Product Development & Customization

• Design and maintain compelling inbound travel packages (cultural, beach, adventure, wellness, eco-tourism, etc.).
• Customize itineraries to meet the needs of various market segments (FIT, groups, MICE).
• Ensure products are competitive and aligned with global travel trends.

Operations & Service Delivery

• Oversee the day-to-day operations of the inbound department, including reservations, logistics, and coordination.
• Manage airport arrivals, local transportation, accommodations, tours, and other services.