Description
Key Responsibilities on this position:
Derives the marketing plan into a detailed animation and promotional plan by Retailer.Builds a detailed animation and promotional calendar by Retailer, including product launches and special events; iterates with Key Account Managers.Plans and monitors budget for promotional (e.g. GWPs) and Visual Merchandising material (e.g. glorifiers).Briefs and monitors execution by Corporate Visual Merchandising.Shares promotional calendars and requirements with the Corporate Trade Marketing and Visual Merchandising team.Validates budgets.Monitors execution (timing, quality, cost).Supports Key Account Managers in preparing Retailer discussions, in particular regardingthe promotional calendar and the Trade and Visual Merchandising execution.
Keeps aware of Retailer expectations and opportunities.Collects feedback from Sales E...