Role: Trade Marketing Manager -Paints Industry Mandatory

**Location:** Chennai & Mumbai

**CTC:** ₹12–15 LPA

**Experience:** 10+ Years

** Industry:** Paints Industry Preferred

Reponsibilities:

* Plan and execute trade marketing campaigns, promotions, and channel activation programs.

* Drive BTL activities, POSM deployment, retail visibility, and shelf-share improvement.

* Manage distributor/dealer engagement and loyalty programs.

* Execute GTM strategies for new product launches.

* Analyze market trends, competitor activities, and channel performance.

* Manage trade marketing budgets and vendor relationships.

* Collaborate with Sales, Brand, and Supply Chain teams for effective execution.

* Lead and mentor field teams to drive business growth.

Key Skills:

* Trade Marketing

* Channel Marketing

* GTM Stra...