Key Responsibilities
Trade Marketing Strategy & Planning
Develop and drive the annual trade marketing strategy aligned with overall brand calendar and commercial objectivesPlan and execute a comprehensive trade marketing calendar, including promotions, GWP, pop-ups, and eventsPerformance Analysis & Insights
Analyze retail performance data to generate actionable insights and recommend optimization plansContinuously track campaign effectiveness and refine strategies to maximize ROIRetail & Commercial partnerships
Partner closely with trade partners to identify growth opportunities, enhance band exposure and instore executionMaintain strong communication with Marketing, Commercial, Global, and APAC teams to ensure alignment on brand direction and consistency in executionBudget Management
Manage budgets effectively, ensuring optimal allocation of resourcesOver...