Key Responsibilities (KPI)
1. Trade Strategy & Planning
Create and execute annual trade marketing plans for General Trade (GT).Work with sales teams to set channel strategies, targets, and activity plans.Use market and competitor insights to guide decisions.2. GT Channel Activation
Plan and run trade promotions, activations, and in-store visibility.Ensure smooth execution of new product launches in GT channels.Manage branding materials like POS and promotional assets.3. Sales & Distributor Support
Support sales teams and distributors with schemes, tools, and materials.Ensure distributors correctly implement trade plans.Track performance of schemes and improve where needed.4. Merchandising & Visibility
Ensure proper merchandising and planogram compliance.Oversee display units and branding at retail outlets.M...