Job Title: Trade Marketing Manager

Department: Sales & Marketing

Reports To: Country Sales Manager

Job Purpose

To lead and execute trade marketing strategies and activities that enhance brand visibility drive consumer demand and support the achievement of sales targets across all channels. The role is crucial in aligning marketing plans with trade execution and ensuring consistency in brand presentation at the point of sale.

Key Responsibilities

• A. Trade Marketing Strategy

  Develop and implement channel-wise trade marketing plans aligned with overall brand and sales strategy.

  Tailor campaigns for different channels including modern trade traditional trade wholesale E-commerce and B2B.

• B. Promotions & Campaign Execution

  Plan execute and track trade promotions and BTL activities.

  Support new product launches through detailed launch plans including i...