Role: Trade Marketing Manager
Location: Chennai
Experience: 5– 10 years (FMCG Trade Marketing)
Key Responsibilities
Plan and execute brand activations (sampling, stalls, colleges, malls, RWAs).Drive trade promotions, retailer schemes, display contests, and visibility programs.Manage merchandising, POSM/POP, FSUs, and in-store branding.Coordinate outdoor branding (hoardings, bus branding, wall paintings).Manage field teams, promoters, and activation agencies.Conduct market visits to ensure execution quality and gather insights.Candidate Profile
5–10 years’ experience in FMCG trade marketing / BTL / activations.Strong GT & MT exposure.Proven vendor and field team management skills.