About ZEISS Extended Reality

Dear TOOZ-Experts: Welcome to an exciting era in the optical industry, where innovation meets opportunity. ZEISS has always been a pioneer in the science of optics and wants to lead the XR (extended reality) market with reliable, high-quality solutions. The smart glasses market is on the brink of exponential growth. As this technology becomes more mainstream, it presents a unique opportunity for retailers but also for eye care professionals (ECPs) to expand their services and tap into this exciting market. Because everyone wants to enjoy good vision while wearing smart glasses – also those that need vision correction.

This is a thrilling time for the optical industry, and ZEISS is proud to be a driving force behind this change. Together, we are not just witnessing the evolution of eyewear; we are shaping it. For ECPs, partnering with ZEISS means being equipped with the best tools and expertise to navig...