The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success. We are looking for a Seller Activation & Incubation Manager to own sellers from onboarding through early growth and activation, with the goal of accelerating them to their first meaningful GMV milestone (≈£4.5K) before handing over to Account Strategists. As a key operator and architect of our early-stage incubation engine, you will act as an early-stage account owner, supporting sellers hands-on with operational readiness while driving scalable incubation through webinars, educational content, and horizontal programs. You will manage cohorts of newly onboarded and high-potential sellers, diagnose growth blockers, and deploy systematic treatments...