Own the strategy and operations of brand advertising pricing and competitiveness — drive continuous pricing optimization based on competitive landscape, client segmentation, and product value to strengthen brand advertising market competitiveness.
Conduct systematic competitive research on traffic allocation mechanisms, pricing models, and product competitiveness across competing platforms; deliver actionable competitive strategy recommendations to support product and sales decision-making.
Develop deep understanding of brand advertising traffic mechanisms; co‑build traffic‑side capability optimization plans with Product teams to improve traffic efficiency and commercial yield.
Build and maintain core monitoring frameworks for brand advertising pricing and traffic; conduct anomaly diagnosis and data‑driven strategy adjustments; drive standardization and automation of pricing rules, approval processes, and cross‑market pric...
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