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Therapeutics Lead - Specialty

Company

GSK

Location

Ho Chi Minh City, Vietnam

Type

Full-time

Location: Ho Chi Minh

Role Purpose:

The Therapeutics Lead – Specialty will take on a multifaceted leadership role, combining strategic marketing expertise with national fieldforce team management to ensure success across GSK’s specialty portfolio. This position is responsible for driving product strategy, market access, promotional activities, and cross-functional fieldforce leadership to maximize commercialization and patient impact.

Key Responsibilities:

Strategic Marketing and Commercial Execution:

  • Lead the launch and lifecycle management plans for specialty portfolios, tailored to Vietnam’s regulatory and market environment.
  • Conduct in-depth market analyses to define product value propositions for payers, HCPs, and patients.
  • Develop marketing strategies focused on optimizing patient journeys, enhancing diagnosis, treatment, and disease monitoring pathways to ensure impactful specialty product utilization....

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