Maximizing product/portfolio profitability by driving sophisticated pricing models and value propositions across all Retail products and client segments (Elite Islamic and Mass).

The incumbent will pay a key role in ensuring the attractiveness of FABs retail products to drive new to bank sales volume & revenue while also focusing on optimizing the profitability of the existing client portfolio.

• Focus on establishing clear differentiation of FAB products services and features amid a highly competitive banking market
• Champion a Client Lifetime Value (CLTV) model in cooperation with the Analytics team to create a concrete framework that will steer Pricing and Value Propositions for CBG.
• Create sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitability
• Develop pricing sensitivity models to support Product teams in product design & positioning