Responsible for leading global brand and corporate communications strategy, overseeing brand partnerships, employer branding, content management, new market brand expansion, ESG brand integration, social media management, corporate and internal communications, and leveraging research and insights to drive brand relevance and resonance. Ensure alignment with the bank’s values and business objectives, while enhancing brand image, market reach, and stakeholder engagement at a strategic level.

Responsibilities

Brand Management

• Work closely with the Group Head of Marketing & Communication as knowledge management and lead brand & communications strategies and special projects globally, including existing and new growth markets identified by the bank, such as Egypt, Pakistan and International Banking Group countries
• Work in close and constant alignment with Business Group Heads to ensure their narratives, initiatives and achievements are commu...