When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.
Today, Red Bull operates in over 175 countries, selling over 11.5billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wings to People and Ideas.
To develop a portfolio of Hypermarkets, Supermarkets, and Impulse accounts in a given geographical area through the implementation of agreed merchandising standards. Deliver maximum distribution and availability of Red Bull products. Ensure the perfect execution of defined model st...
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