Overview

Build editorial authority and strategic media relationships at the highest level.

The difference between good media coverage and great media coverage is strategy. This course is for senior communicators who want to move beyond reactive press handling to shape how their organisation is covered at an editorial level. You will learn to design media campaigns, build journalist relationships strategically, drive thought leadership, manage a high-functioning press office and handle sensitive situations with professional judgment.

What this course covers

Advanced media dynamics and strategic engagement, building editorial authority and thought leadership, ethics and professional standards in media relations, and supporting and managing spokespeople.

How it works

Every session runs in a small, boardroom-format group — typically six to eight senior professionals. Your trainer tailors content to the specific industries, organis...