The role is responsible for the end-to-end execution of Scratch Cards and Digital Coupons in shopify —from negotiating placement on their Reward Stores to ensuring seamless technical APIs.

Industry/tags could include: PhonePe, Cred, GPay, bank partnerships, gift cards, Paytm. Under partnerships and alliances may work

Platform Alliance & Negotiation

• Planning & inventory: Secure prime visibility for our brand within the Scratch Card post-transaction flow on PhonePe/Paytm and the CRED Store Manage the coupon inventory to ensure we don't overspend the budget while maintaining a constant presence on partner apps
• Commercial Understanding: Negotiate performance-based deals (CPC/CTR) vs. fixed-fee placements to ensure a positive Return on Ad Spend (ROAS).

Campaign Design

• Mechanic Optimization: Define...