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Sr. Staff Product Marketing Specialist - Automotive MCU

Company

Renesas Electronics

Location

Shanghai, China

Type

Full-time


Job Description

We are looking for a highly skilled and motivated Automotive MCU Regional Marketing Staff Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China.

Key responsibilities:

  • Develop and implement marketing strategies for automotive MCU products in China, aligning with business objectives
  • Define product positioning and compelling messaging for target segments and customers
  • Drive Automotive MCU DIN and business growth targets achievement in China region
  • Build strong relationships with key customers and partners
  • Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions
  • Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
  • Conduct competitor research, customer insights and market analysis to identify growth opportunities and market trends
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