Job Description
This role is accountable for driving traffic quality and foundational conversion rate optimization (CRO) by driving organic search and on-site search experiences across the portfolio of all value brand websites. In alignment with the organization's overarching conversion-first strategy, this senior specialist will optimize organic search and on-site search experiences to capture high-intent users, streamline the digital storefront funnel, and maximize digital conversion rates. As a senior-level individual contributor, this role requires to actively bridge gaps via interdepartmental participation and cross-functional collaboration.
Key Responsibilities
• SEO Strategy & Execution: Own the day-to-day creation and implementation of comprehensive SEO strategies tailored for all value brand sites, focusing on increasing qualified organic traffic, improving search rankings, and driving conversions.
• Technical SEO Management: Directly partner with GTS and Digital E...