**Major Responsibilities:**

+ Collect, consolidate, and analyze consumer channel sales forecasts; closely track sales achievement and identify enhancement plan.
+ Conduct regular competitor monitoring and market landscape analysis, including competitor performance, key initiatives, pricing/promotion trends, and channel strategies.
+ Analyze market share performance across key consumer channels and e‑commerce platforms, identify growth opportunities, risks, and gaps versus competitors, and provide actionable insights to sales planning and management.
+ Coordinate with cross-functional teams and key stakeholders to ensure smooth and efficient execution of operational processes across consumer channels.
+ Act as a communication bridge between frontline sales teams and management by providing timely feedback on market dynamics, execution gaps, competitor movements, and potential business impacts.
+ Support channel budget and resource control by tracking spending, mo...