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Sr. Public Relations Executive - FBP

Company

CHANEL

Location

Taiwan, Taiwan

Type

Full time

I. BUSINESS CONTEXT

Fragrance

  • Maximize portfolio, dominant brand leadership and continue to recruit​
  • Brand equity #1, own 5 key brand attributes on strength
  • Solidify leadership & growth of premium fragrance & pillars

    • Skincare

  • Build skincare credibility and relevancy
  • Brand equity #1, BE ranking improvement & win in premium market
  • Build 2nd pillar on skincare as local champion

    • ​Make up

  • Amplify vitality & revive lips recruitment
  • Solidify leadership & growth of premium fragrance & pillars
  • Brand equity #1, solidify makeup rank and gain market share
  • Lips outgrow market cross channels
  • Gain Face market share

    • II. FUTURE STAKES

  • Continue to build story points of views to win TOM and create dream for all
  • through creative use/mix of new media
  • A house view to create focused impact, harmonize a house calendar, not noise across di...

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