Key Responsibilities

Marketing Leadership & Strategy

• Lead and define the companys marketing strategy across four key pillars: B2B, B2C (retail), e-commerce, and digital platforms (including website)
• Develop long-term brand positioning and growth strategies aligned with business objectives
• Drive annual marketing plans, campaign calendars, and strategic initiatives

Campaigns, Activations & Promotions

• Spearhead strategic campaigns, product launches, trade marketing initiatives, and brand activations
• Oversee events, in-store promotions, and digital campaigns to maximize brand visibility and sales impact
• Ensure consistent brand messaging across all customer touchpoints

P&L & Budget Management

• Own marketing P&L and manage overall marketing budget allocation
• Track ROI, campaign effectiveness, and marketing performance...