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Specialist, Broadband Product Marketing

Company

U Mobile

Location

kuala lumpur, Malaysia

Type

Full-time

Day-To-Day Activities

  • Channel Growth & Optimisation
    • Lead and drive the performance and growth of broadband (fixed and wireless) sales channels, including company‑owned centres, retail partners, digital platforms, telesales and e‑commerce channels
    • Develop and execute channel expansion strategies by identifying, piloting and scaling new broadband acquisition channels and go‑to‑market approaches
    • Steer cross‑functional collaboration with commercial, sales, digital and base management teams to optimise broadband sales funnel performance and improve conversion across all touchpoints
  • Product, Pricing & Device Strategy
    • Own the end‑to‑end lifecycle of broadband products, from concept and positioning to pricing strategy, launch, performance optimisation and lifecycle management
    • Define and lead the broadband device (CPE) strategy, including device roadmap planning, feature requirements, vendor engagement...

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