JOB DESCRIPTION
Req ID: 378588
We are currently seeking a Software Developemnet Senior Analyst to join our team in Bangalore, Karnātaka (IN-KA), India (IN).
Job Description for SFMC BSA
Key Responsibilities
Requirement Gathering: Capture campaign objectives, segmentation rules, personalization needs, and compliance requirements.Campaign Analysis: Review business documents (objectives, journeys, triggers) and translate them into SFMC implementation requirements.User Story Creation: Document clear, testable user stories for SFMC journeys, automations, and triggered sends.Testing & UAT: Support test case creation, UAT execution, and sign‑off for campaign readiness.Stakeholder Alignment: Communicate clarifications, document assumptions, and validate requirements with business owners.Required Skills & Experience
4-6 years of experience in BA role