**Overview**

The Senior Social Media Executive is responsible for developing, executing, and optimizing social media strategies across multiple platforms to strengthen brand presence, drive engagement, and support marketing objectives. This role combines creativity, content planning, and analytics to deliver impactful campaigns while mentoring junior team members.

**Responsibilities**

+ Plan, create, and manage social media content across platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube, etc.).
+ Develop and execute social media strategies that align with overall brand and campaign goals.
+ Manage day-to-day social media operations, including content scheduling, posting, and community management.
+ Monitor social media trends, tools, and best practices to keep brand content relevant and engaging.
+ Track and analyze performance metrics, providing actionable insights to improve campaigns.
+ Collaborate with creative, content, and acc...