The Social Media Specialist supports the strategy, execution, and performance of organic social media programs across a diverse portfolio of brands, focused on a CPG beverage brand in the US. This role brings a strong understanding of CPG marketing and social media best practices, helping to translate brand objectives into engaging, agile, and performance-driven social content.

With experience in content planning, community management, and influencer campaign execution, the Social Media Specialist manages end-to-end social activations—balancing always-on support with timely, trend-driven moments. They collaborate closely with strategists, creatives, and clients to ensure content is on-brand, organized, and impactful.

The Social Media Specialist will also oversee and mentor junior team members, including Coordinators and Community Managers, providing operational guidance, quality oversight, and hands-on support to maintain excellence across all social channels.