Overview

Responsible for planning, producing, publishing, and managing content across NUSTAR's social media platforms. Supports the overall marketing strategy by creating engaging, brand‑aligned content that strengthens awareness, drives audience engagement, supports promotions, and builds an active online community.

Responsibilities

• Social Media Content Strategy and Planning
  • Develop and execute social media content plans aligned with brand campaigns, business objectives, promotions, events, and key marketing priorities for NUSTAR (not limited to Hotels and F&B).
  • Create monthly and campaign-specific content calendars for assigned brands, restaurants, rooms, events, and other initiatives.
  • Recommend content themes, formats, angles, and storytelling approaches based on platform trends, audience behavior, and brand positioning.
  • Ensure that all content supports awareness, engagement, conversion, and community‑bu...