one role will be based in the US to engage our community via socials, based on US trends and moments (e.g OG.com, etc) + align with local XFN partners based in the US; the other will be in Asia for deeper coordination with our local XFNS in APAC.
Responsibilities - Strategy & execution: Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.
- Operational excellence: Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.
- Trend harvesting: Create up-to-trend initiatives and viral posts to ensure our products and community stories are marketed to the fullest extent.
- Cross-Functional collaboration: Work alongside XFN partners to ensure a unified brand voice and consistent quality.
- Data-Driven Optimization: Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to cont...