Social Media Manager

Location: Mumbai

Department: Marketing

Company : Baskin Robbins - India

Role Overview

We are looking for a dynamic and creative Social Media Manager to drive our digital presence across key platforms. The role will focus on content strategy, campaign execution, community engagement, influencer management, and performance tracking to enhance brand visibility and consumer engagement.

Key Responsibilities

Social Media Management

• Ensure regular, timely, and effective posting across Facebook, Instagram, and Twitter/X.
• Maintain a consistent brand tone of voice in line with brand guidelines.
• Manage day-to-day social media operations and calendar planning.

Campaign Planning & Execution

• Ideate and execute impactful social media campaigns to promote current and new offerings.
• Expl...