Job Overview: We are looking for a Social Media Manager who is audience-first and data-driven, with a creative mindset and strong understanding of how people consume content across platforms.

What You’ll Do:

• Build and execute social media content and engagement strategies based on audience insights, platform behavior, trends, and performance data.
• Understand the difference between:
• what the audience says they want,
• what shapes brand perception,
• and what content gets consumed and engaged with.
• Create platform-native content strategies for LinkedIn, Instagram, X, YouTube, etc., aligned with different audience intent and consumption patterns.
• Write everything from short, crisp, quirky copies to long-form LinkedIn posts, articles, and thought-leadership content.
• Work closely with leadership, design, marketing, and business teams to drive brand visibility and engagement.
• Analyze ...