Job Overview We are looking for a creative and data-driven Social Media Executive for What's On to manage content creation, community engagement, audience growth, and performance reporting across our social platforms. The role works closely with the editorial and commercial teams to increase engagement, reach visibility, and drive traffic back to our websites.
Key Roles & Responsibilities - Create and schedule daily original content including Reels, Stories, carousels, and posts across Instagram and TikTok (including sponsored reels where applicable).
- Repurpose high-performing web stories into social-first content to drive link clicks and engagement.
- Launch and manage editorial-led social series such as weekend previews, “New This Week,” and viral content formats.
- Produce, edit, and publish engaging social content including first looks, exclusives, and trend-led stories.
- Collaborate with video producers and creative...