About the Role

We are seeking a creative and performance-driven Social Media Content Specialist to develop engaging and high-converting short-form content for digital infotainment, entertainment, and online gaming platforms. The role focuses on managing social media marketing campaigns, including video and visual creatives for user acquisition campaigns across TikTok, Facebook, Instagram, and Snapchat, with a strong understanding of Pakistan’s mobile-first audience.

Key Responsibilities

• Create short-form video and visual content for TikTok, Instagram Reels, -Facebook, Snapchat, and other social platforms.
• Develop ad creatives focused on customer acquisition, engagement, and conversions.
• Write compelling hooks, captions, CTAs, and storytelling formats to improve watch time and campaign performance.
• Produce performance-based creatives for gaming, entertainment, lifestyle, quizzes, and digital subscription services.