**Description:**
1.负责酒店名的电子商务策略和执行。通过开发电子商务项目支持酒店的市场营销活动,包括:搜索引擎(包括PPC和SEO),移动营销、陈列广告、邮件营销和协助社交媒体规划。监控包括酒店官网和子网的电子商务活动。
Responsiblefor the strategy and execution of digital media and E-commerceactivity for hotel. This position will support hotel marketing by developingdigital marketing and E-commerce programs. Digital marketing efforts will include:search engine marketing (including PPC and SEO), mobile marketing, displayadvertising, email marketing and assisting with social media planning. Thisposition will also oversee E-commerceactivity including the management of the hotel’s web site and mini-sites.
2.协助确保酒店电子商务活动与酒店的营销策略一致,对酒店活动予以适当执行。
Assists to ensure thatthe E commerce activities are aligned with the respective Corporate Strategy,and that the Hotel Actions have been implemented where appropriate.
3.持续寻求市场和电子商务的合作以增加酒店知名度和获取业务。
Continuously seeks Marketing and E commerceopportunities to increase awareness and ultimately busin...