SEO, and Web Manager is responsible for developing, planning, implementing and managing company's overall Web and SEO strategy, covering duties such as website management & optimisation, web analytics & SEO.
Duties and responsibilities:
- Develop, plan and implement the overall SEO strategy
- Optimize organic search to maximize ROI
- Regularly perform thorough keywords research & identify key SEO KPIs
- Evaluate and oversee the functionality of the website.
- Manage and facilitate hosting and server management and develop website content.
- Google Analytics experience which includes setting up goals, measurement of page traffic, utilising the entire suite of GA tools.
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer personas to better target identified audiences
- Identify problems and deficiencies and implement solutions in a ...