The SEO Specialist is responsible for developing and executing effective SEO strategies to improve website rankings, organic visibility, and traffic growth. The role involves both on-page and off-page optimization, technical SEO, and close collaboration with cross-functional teams to enhance overall digital performance.

Key Responsibilities:

• Perform in-depth keyword research and analysis to guide content creation and SEO strategy.
• Optimize on-page elements such as meta tags, headers, content structure, and internal linking.
• Conduct technical SEO audits and collaborate with developers to resolve crawlability, indexing, and site performance issues.
• Develop and manage off-page SEO strategies , including link-building, digital PR, and outreach campaigns.
• Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, GA4, or Moz .
• Track...