About the Role

As SEO Lead, you’ll drive Mindvalley’s organic growth by shaping how our brand is discovered in a world where AI-driven search is the new standard. You’ll lead the evolution from traditional SEO to Generative Engine Optimization (GEO), ensuring our content is visible, cited, and trusted in AI-powered search results. Your work will directly impact how millions find and engage with Mindvalley’s transformational content.

What you’ll do:

• Develop and execute a forward-thinking SEO strategy focused on AI visibility, citability, and brand authority
• Structure and optimize content for AI-driven search, ensuring factual, concise, and machine-readable information
• Own and track organic growth metrics—visibility, engagement, lead generation, and revenue
• Collaborate with content, social, email, and PR teams to align messaging and maximize organic reach
• Lead on-page and technical SEO improve...