Travelstart is one of Africa’s leading online travel agencies, helping millions of people discover, plan, and book travel every year. Organic discovery remains a core growth channel for us - but the way people search, discover, and decide is evolving rapidly. We approach SEO with a
modern, performance-driven mindset , embracing
AI-powered search, LLMs, and new discovery surfaces
alongside traditional organic search. About the role
We’re looking for an
SEO & AI Optimisation Specialist (AIO)
to own and evolve Travelstart’s organic visibility across
traditional search engines and AI-driven discovery platforms. This role goes beyond classic SEO. You will be responsible for ensuring Travelstart is visible, relevant, and competitive across: Google Search (classic + AI-enhanced results) AI-powered search experiences LLM-driven discovery (e.g. conversational search and AI answers) Emerging search and recommendation surfaces You’ll combine strong SEO fundamentals with an un...