Travelstart is one of Africa’s leading online travel agencies, helping millions of people discover, plan, and book travel every year. Organic discovery remains a core growth channel for us - but the way people search, discover, and decide is evolving rapidly.

We approach SEO with a modern, performance-driven mindset , embracing AI-powered search, LLMs, and new discovery surfaces alongside traditional organic search.

About the role

We’re looking for an SEO & AI Optimisation Specialist (AIO) to own and evolve Travelstart’s organic visibility across traditional search engines and AI-driven discovery platforms .

This role goes beyond classic SEO. You will be responsible for ensuring Travelstart is visible, relevant, and competitive across:

• Google Search (classic + AI-enhanced results)
• AI-powered search experiences
• LLM-driven discovery (e.g. conversational search and AI answers)
• Emerging...