Lead innovative trade marketing strategies with Wella Company across Canada. As a Senior Manager, you'll drive activation for our prestigious beauty brands while enhancing customer engagement in key retail channels.
In this senior role, you'll develop and implement trade marketing strategies that align with brand and commercial goals. Your experience in the beauty industry, particularly with leading retailers such as Sephora and Shoppers Drug Mart, will shape customer-centric programs. Collaborate closely with various departments to ensure integrated execution and drive market success in this dynamic space.
Key Responsibilities:
• Develop tailored trade marketing strategies for retail and professional channels
• Translate brand objectives into compelling activation plans
• Analyze competitive landscape and inform strategic decisions
• Lead product launch execution across multiple environments
• Communicate clearly with stakeholders on performance metrics
Require...