The Trade & Channel Marketing Manager, Americas is responsible for developing and executing channel growth strategies that accelerate sell-through, strengthen distributor partnerships, and increase market share across Industrial, Automotive, Retail, and eCommerce channels.
This role serves as the critical link between Category Management, Sales, Product Marketing, and customers, translating strategic priorities into commercially effective activation programs that drive customer engagement, distributor adoption, and profitable growth.
The role combines strategic channel planning, customer insights, trade investment management, distributor engagement, sales enablement, and activation excellence. It is responsible for ensuring CRC's brands are visible, preferred, and effectively activated across all priority channels and customer segments.
The successful candidate will help build a best-in-class Trade Marketing capability across the...
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