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Senior Specialist Product Marketing (w/m/d)

Company

PALFINGER AG

Location

Bergheim, Austria

Type

Full-time

YOUR RESPONSIBILITIES

  • Define and own global product marketing and positioning strategies across the entire product lifecycle to drive sustainable business growth

  • Lead and shape go-to-market strategies in close collaboration with Product Management, Sales, and Regional Marketing, ensuring alignment, strategic clarity, and global consistency

  • Drive global product launches for complex products and services, managing timing, narrative, and readiness, with structured handovers to regional teams

  • Develop product positioning and messaging frameworks that translate technical features into customer-relevant benefits and clear competitive differentiation

  • Act as a strategic partner and project leader, collaborating across Product Management, Sales, and Service to align perspectives, manage cross-functional initiatives, and deliver against objectives, timelines, and budgets
  • YOUR QUALIFICATIONS

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